In this customer-oriented world, knowing each and every demand of the customer, understanding their perspective and attending to their needs in their own way has become a must. This is because customers have the power to leave one brand and switch to the other anytime. Building their trust and winning their loyalty needs an in-depth analysis of their journey throughout shopping.
Customer journey involves each and every interaction of the customer with the brand or the organization. This journey can be analyzed to find out the context and design the products and services around the insights obtained.
To unfold the