Denver Beer Company – Marketing Director – BevNET.com

MARKETING DIRECTOR – DENVER BEER CO. 

Do you fall asleep at night noodling on marketing strategies, insights and emerging trends? Are you an adept problem solver and unabashed cheerleader for people? Is creating a SWOT analysis your love language? Do you firmly believe there is nothing better than sharing a delicious craft brew at the end of a perfect outdoor day in Colorful Colorado? Did you answer yes, yes, yes, and yes?!? Well then, we’d love to meet you! Denver Beer Co needs an experienced marketing director who is a people first leader, a savvy, innovative marketer across multiple disciplines, who can help us build brand awareness and drive sales results into our second decade of growth. Marketing is essential to our company culture, therefore, success in this role requires an exceptional communicator with the ability to provide direction, guidance and leadership to a diverse team. If you are thinking to yourself…”HECK YEAH!” please submit your resume and answers to the following questions to [email protected]:

  • What about this position appeals to you? What can you offer to our growing craft brewery?
  • Tell us about a relationship you developed that drove brand awareness.
  • Describe your philosophy on leading/building a marketing team.
  • Tell us about a marketing metric that was effective in measuring success. How did this drive your decision making?
  • Would you be willing to participate in a “working interview?” We may ask for a sample of your work or a specific business assignment. 
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    WHAT’S IN IT FOR YOU?  

    • Salary range $120,000 – $140,000

    • Paid Time Off – 3 weeks annually

    • Paid Holidays – 7 days annually

    • Discretionary Annual Bonus

    • Health Insurance 

    • Employee Assistance Program

    • 401(k) with Company match

    • FREE BEER!

    • FREE SCHWAG!

    • Employee Discount

    • Team Oriented Culture – FUN – Rewarding Work with GREAT People

    WHO ARE WE? An independently owned and operated craft brewery, Denver Beer Co was founded 10 years ago on the core belief that beer is serious FUN. Our team creates approachable and damn delicious beer that is made with the finest locally sourced grain and produced using 100% clean solar power. We foster a safe, inclusive, and team oriented culture for our people and community.  denverbeerco.com 

    WHAT WE’RE LOOKING FOR?

    • Bachelor’s degree in business, marketing and/or communications 

    • 7+ years of progressive marketing experience working within an agency or a brand

    • 5+ years experience directly managing a team, specifically coaching and mentoring emerging managers 

    • Prior experience in hospitality, food & beverage and/or beer industry a PLUS!
    • Prior experience collaborating on a VP or director level leadership team

    • Strong interpersonal and leadership skills – an empathetic, approachable leader with strong listening skills and high EQ

    • Proven track record executing marketing campaigns that drive sales and build brand awareness

    • Ability to effectively give and receive feedback, manage processes up and down the chain of command, be nimble, adaptable, flexible and champion the needs of the company and your department  

    • Be prepared to juggle a lot of beer cans in the air – time management and project management skills are essential

     

    WHAT YOU’LL DO? 

    • Execute and improve upon (where needed) Denver Beer Company’s strategic marketing plan, while showing a thorough understanding of market developments, marketing strategies and practices that enhance and grow Denver Beer Co.’s brands, including but not limited to:

      • Brand positioning

      • Develop and oversee a comprehensive digital marketing strategy, including brand building and taproom / understand changing landscape, capitalize on trends, etc. 

      • Events – design and develop internal events, effectively execute external events that best represent the brands and supports the strategic marketing plan

      • Increase interaction and involvement in our communities through outreach, development, and maintenance of strategic partnerships

      • Introduce, build and effectively execute a comprehensive advertising strategy for Denver Beer Co. including analysis and success measures, that supports the strategic marketing plan

    • Lead a team of creative people, driving a collaborative team culture and engaging in a mentoring and employee development mindset

    • Collaborate with and propose innovative ideas to the PR team to secure editorial content and exposure for Denver Beer Co. brands in both local and national media outlets

    • Oversee all Denver Beer Co. creative efforts including graphic, can, and label art, web and digital assets, merchandise, menus and visual art, etc. to ensure alignment with the brand and resonance with current and prospective consumers   

    • Align and work collaboratively with Denver Beer Co founders and members of the leadership team, including Sales, Innovation, Production, Human Resources and Finance department heads

    • Live, teach and train the Denver Beer Co Standards that are core to our culture and success!
      Over and Above . Accept Challenge . Pride . Continual Improvement . Camaraderie

    Marketing Direct