Direct Marketing Advantages and Disadvantages

Direct Marketing Advantages and Disadvantages

Direct Marketing Advantages and Disadvantages : Direct marketing remains a powerful media channel. However, in today’s multimedia environment some people question the value of direct marketing. The best way to find out the truth of that sentiment is to look at the pros and cons of direct marketing vs digital marketing.

Direct Marketing Advantages

• Remain an effective and popular media channel. In a survey of marketers, 57% said they found print media such as white papers and research reports to be effective. In addition to its effectiveness, it is also still popular. For example, 61% of marketers use white paper.

• Educational hardworking media channels, brands and more. The bread and butter of B2B marketing consists of educating potential buyers about complex products and solutions. You have research reports, brochures, and data sheets, to name a few. Direct marketing also offers cradle-to-grave solutions that include branding, lead generation and customer care.

• Content tailored to the targeted audience. Marketing content comes in many forms to meet the needs of prospects in every phase of the buying cycle. So B2B marketers can easily tailor their information to a specific audience. Why is that important? This is important because it ensures you provide relevant, useful, and timely information that your prospects want and need.

Disadvantages of Direct Marketing

• The explosive growth of social media will destroy direct marketing. The trend clearly shows the growth of online and mobile media consumption. Meanwhile, direct marketing growth does not show growth. We may have reached an inflection point, with digital media becoming the preferred way to engage prospects.

• Decision makers don’t have time to read. Marketing today makes reading optional. Media-rich tools such as blogs, micro-blogs, SlideShare, Vimeo, You Tube, photos (Pinterest) and infographics, deliver marketing messages quickly and easily, while keeping you entertained.

• Real-time marketing can’t be beat. The growth of social media depends in part on instant messaging and its responsiveness. You can post a tweet or social media post and have it reach your target audience in seconds. Customer engagement with social media is unmatched.

Going Tried-and-True or Up-and-Coming?

In short, direct marketing clearly remains a proponent. It’s effective. It’s efficient. And it’s still very much consumable in the B2B space.

On the other hand, the growth of digital marketing shows impressive growth. It catches on quickly. Against this backdrop, instead of throwing your eggs in one basket, you can benefit from combining direct and digital marketing.

Combining them helps smooth the ups and downs of both for maximum effectiveness. The synergy of the two offers more than either channel alone can provide.

That makes a compelling reason to continue exploiting both. Viewing them this way, you will maximize your marketing spend and produce more engaging, relevant, and consumeable marketing content.

Marketing Direct