Job Description Summary
The Director of Enrollment Marketing leads the university’s
enrollment marketing and communications team that implements
strategies, programs, and services in support of Enrollment
Management as an integrated leader reporting to LMU Marketing and
Communications. Embedded within Enrollment Management, the Director
participates in the development and execution of comprehensive
marketing plans and projects that achieve enrollment objectives
with key target audiences and constituent groups. The Director
oversees, personnel, and resources responsible for producing
integrated communications media that support recruitment,
retention, enrollment, graduation and commencement, career and
professional development, and other Enrollment Management areas and
activities. The incumbent cultivates and stewards relationships
with key stakeholders to inspire a culture of creativity,
collaboration, and innovation as part of a broader, synchronized,
multi-disciplinary team of communications and marketing
POSITION SPECIFIC RESPONSIBILITIES
- Manage and implement concurrent, interdependent short-,
medium-, and long-term marketing and communications projects that
support and achieve Enrollment Management goals and priorities.
Serve as the primary administrator of Enrollment Management
communications and strategy. Implement and support project
management methodologies, an integrated visual identity system,
editorial schedule, and production calendar for EM communications
- Produce, edit, and approve traditional and digital
communications and marketing products that support EM activities
and programs and engage identified target audiences. Develop and
deliver video productions, event promotions, EM communications, and
awareness/engagement campaigns. (20%)
- Review, manage, and approve EM content across traditional and
digital channels with content providers and edit/track for
consistency, accuracy, and timeliness. Assure the integrity,
high-quality, and consistency of the university’s image, tone,
style, narrative, visual identity, and brand. (15%)
- Direct a team of communications and creative professionals.
Hire, supervise, and train personnel, freelance, and contracted
partners and students to provide services necessary to fulfill
responsibilities. Coach team members to maximize creativity,
productivity and effectiveness. Create a culture of accountability
through evidence-based decision making, outcomes assessment, and
process improvement where individual and team progress, deadlines,
and results are reported and evaluated with regularity. (10%)
- Ensure projects are completed by identified deadlines and on
budget. Assure successful outcomes by adopting best-practice
project management methodologies, quality assurance metrics, and
risk mitigation plans. Manage and reconcile EM marketing and
communications budgets, working closely with colleagues to allocate
funds toward e-recruitment and integrated marketing activities.
- Collaborate with university leaders to develop and improve
recruitment and retention. (5%)
- Coordinate and collaborate with university communications
professionals to incorporate enrollment objectives into broader
communications and marketing activities, talking points,
presentations, reports, social media efforts, and other channels.
- Pursue thought leadership on enrollment communications topics
by staying abreast of emerging trends, developing professional
contacts with colleagues, attending professional development
engagements, and delivering presentations that inform, educate, and
- Serve as a senior communications leader and perception
management professional for Enrollment Management. (5%)
- Performs relevant other duties as assigned or requested.
Loyola Marymount University
Exhibit behavior that supports the mission, vision, and values
of the university. Communicate and employ interpersonal actions
that model high standards of professional, responsible, accountable
and ethical conduct. Demonstrate a commitment to outstanding
The incumbent must have the ability to supervise creative,
communications and technical personnel and manage complex projects
with dependencies, deadlines, budgets and outside
resources. The incumbent must possess the ability to implement
enrollment management marketing and communication products to
achieve identified goals. The incumbent must have the ability
to initiate ideas, develop concepts and review the effectiveness of
processes to ensure professional standards and high
quality. The incumbent has the ability to assess the needs of
internal clients and suggest appropriate measures to meet those
needs. The incumbent is able to work effectively and
independently with internal and external constituencies. The
incumbent has the ability to operate in an environment in which
skilled relationship management and consensus-building is required
to deliver successful outcomes.
- Minimum 7 years communications experience in a non-profit
setting required, higher education experience preferred. Evidence
of successful communication positions of increasing responsibility
required. Previous management responsibility desired.
- Experience working in communications role(s) that support
recruitment, enrollment management, and/or admissions activities
- Demonstrated ability to work effectively and independently in a
shared resources environment, where professionals are assigned,
dedicated, and embedded within an area and also integrated and
reporting to a centralized organization with standards, strategies,
and workflows. Ability to work with internal and external
constituencies and with professionals of varied disciplines to
accomplish tasks and projects.
- Demonstrated experience managing and executing across multiple
communications and marketing channels and media; highly developed
skills in communications writing and editing;
- Highly collaborative style with experience developing and
implementing communications strategies successfully; a background
that demonstrates relationship-building, consensus-building,
flexibility, and managing through influencing;
- Evidence of high energy leadership style with a track record
for leading both strategic and tactical communications
- Self-starter, able to work independently and entrepreneurially;
experience creating, developing and implementing new
- Demonstrated computer competency with common production
software suites, such as photo editing software, email marketing
tools, and analytics reporting software.
- Ability to produce high quality deliverables with meticulous
attention to detail. Must be metrics-driven and results-oriented
with demonstrated analytical skills.
- Ability to provide quick turnaround and updates for multiple
requests while maintaining strong reputation of high quality
- Self-starter with the ability to work independently as well as
collaboratively within a cross-functional team.
- Must be able to perform successfully in a fast-paced,
intellectually intense, and service-oriented environment.
Experience working successfully within a complex organization.
Willing and able to adjust to changing demands and shifting
- Willingness to work evenings and weekends to support
programming, events, and major project deadlines.
Typically a Bachelor’s degree. Master’s degree preferred.
Degrees in marketing, communications, or public relations
preferred. Incumbent will be expected to continue upgrading
knowledge, skills and abilities needed to stay abreast of best
practices and industry trends.
COVID VACCINATION REQUIREMENT
To ensure the safety and well-being of
our community, Loyola Marymount University requires that all
students, faculty and staff are vaccinated or have been approved
for a qualifying medical or religious exemption.