Influence 100: The Rising Stars 2022

LONDON — The Influence 100, PRovoke Media’s annual report on the world’s leading chief marketing and communications officers, has revealed the in-house communicators nominated as CCOs and CMOs of the future.

This year’s 20 Rising Stars have been identified by this year’s Influence 100 cohort as well-positioned to be among tomorrow’s most influential global chief communications officers and chief marketing officers. A number of previous Rising Stars of recent years have made it onto the global Influence 100 list, including 2020 nominee Dara Treseder, now head of global marketing and communications at Peleton.

The 2022 Rising Stars include 10 nominees from the US, two from Asia-Pacific, and eight from EMEA, including two from the UK. The list features equal numbers of women and men, with eight people of colour (40%), two of whom are Black (10%).

Many of our Rising Stars are already in regional or specific discipline leadership roles within their function. Their job titles range from corporate and sustainability communications, to reputation management roles, to influencer relations.

The Rising Stars for 2022 are:

  • Alan Fitts, VP, Chief of Staff, Corporate Affairs & Communications, American Express
  • Alex Abraham, VP Global Corporate Communications & Reputation Management, Kraft Heinz
  • Ben Lampe, Regional Communications Lead, EMEA, Microsoft
  • Brad Jaffe, Global VP Corporate Affairs, Mars Pet Nutrition
  • Carola Schaub, VP Communications, Europe, Middle East & Africa, IBM
  • Cristina Camilli, Public Affairs, Communications & Sustainability Director, Italy & Albania, Coca-Cola
  • Darryll Harrison, Executive Director, Global Technology Communications, GM
  • Grey Munford, Global Head of Markets & Business Unit Communications, Spotify
  • Jane Di Leo, VP Communications, The Americas, Medtronic
  • Jeanette Volpi, CCO, Workday
  • Josh Morton, VP, Head of Corporate Communications, Nestlé North America
  • Lavanya Wadgaonkar, VP of Global Communications, Nissan Motor Co.
  • Lisa Rose, Marketing Director, EMEA, Celebrity Cruises
  • Pablo Rodriguez, MD, Head of Communications, JP Morgan Chase
  • Qhawekazi Mdikane, Chief Marketing Officer, Momentum Corporate
  • Sandy Rodriguez, VP US Communications, McDonald’s
  • Srija Chatterjee, Global Marketing Director, Dole Sunshine Company
  • Tim Yu, Global Communications, Senior Director, Global Media & Influencer Relations, Nike
  • Wilson Del Socorro, Corporate Relations Director, Asia Pacific, Diageo
  • Ximena Renjifo Zambrano, Global Chief Transformation Officer for Corporate Affairs & Engagement, L’Oréal.

Also included in the Influence 100 are this year’s Crossover Stars: PRovoke Media’s annual ‘Hall of Fame’ for those communicators whose career trajectory has extended beyond communications, marketing and sales into a broader core business function within their organisations.

The full Influence 100 report, with profiles of all 100 influencers, demographics, and insights including their budgets and main areas of spend, how they work with agencies, diversity and the challenges and future of the CCO and CMO role can be found here.

The report also includes the Influence 100’s views on the PR agencies they most admire and future challenges for the PR agency world; the brands that have managed their reputations best and worst over the past year; and the political leaders who have communicated best, and worst, this year.

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