Sales & Marketing Manager | The Exchange

Job title: Sales & Marketing Manager
Accountable to: Co-Director (External)
Responsible for: Volunteers
Contract type: Permanent, open to applicants looking for full or part-time work (minimum 3 days per week)
Salary: £25K per annum, pro rata

Role profile

The Exchange is looking for an ambitious, conscientious and dynamic Sales & Marketing Manager to increase awareness of The Exchange and what we do, driving visitors to the building and helping to reach our ambitious, but achievable, sales targets. The immediate focuses will be on building markets for The Bookstore (our restaurant/deli), our craft retail offer (‘TEX’) and reaching out further with our events programme.

You will be joining The Exchange at an exciting time. We are a young and fast-developing social enterprise, that focuses on community craft and empowerment, with a growing and supportive team, and an increasing number of local and further afield supporters. The team each have our own defined areas of responsibility, usually spanning more than one key focus area, in order to deliver projects and engagement throughout the year. The Sales & Marketing role is itself interdisciplinary, looking for both sales and marketing experience and responsibility. The candidate will be able to manage more than one project at a time and be on the lookout for new opportunities for organisational growth. This is a new role for The Exchange, so the candidate must be open for the role to be shaped to the needs of the organisation.

We are open to applications from those looking for flexible/hybrid working, but this must be balanced with our approach to collaboration – within the team, and the community – which is core to what we do and how we act.

Duties + Responsibilities:

Press & Communications

  • Be the steward of The Exchange brand, ensuring all staff and volunteers involved in communications can communicate our purpose, ethos and values effectively, providing training to staff/volunteers where required
  • Relationship development with local and sector press, identifying press stories and writing of press releases
  • Lead on website management, ensuring brand communications delivered effectively, information is up-to-date and website functions well
  • Acting as ambassador for The Exchange at any internal or external events

Marketing

  • Lead on development and delivery of marketing strategies and plans across the organisation, including Bookstore, catering, retail, venue hire and events
  • Lead on regular social media (Facebook, Instagram, Twitter, Linkedin) & listings marketing for The Exchange/The Bookstore, liaising with other staff and graphic designer, using volunteers where appropriate, and in line with Exchange identity
  • Develop online audiences for Exchange and Bookstore social platforms, and explore the need for/introduce TEX platforms
  • Lead the development of digital and printed marketing materials, alongside Graphic Designer, Operations & Events Manager and Co-Directors
  • Develop marketing / social media partnerships to build reach and audience
  • Lead on the creation of an organisation Image Bank, organising and delivery photoshoots where required

Sales

  • Work with Co-Directors, Operations & Events Manager and Restaurant Manager to increase onsite sales, in particular Bookstore restaurant/deli and retail
  • Develop online sales platforms in particular for retail and workshops
  • Identify a programme for and represent The Exchange at external craft markets
  • Retail buying, sourcing new products and suppliers in line with the TEX ethos

Reporting/other

  • Timely monitoring and evaluation of work, reporting effectiveness of campaigns and strategies to Co-Directors, against agreed KPIs
  • Effective management of annual marketing budget 
  • Any other duties as reasonably required

Personal specification

Essential:

  • A minimum of 2 years marketing experience, ideally in a community / cultural environment
  • Budget management experience and good numerical skills
  • Experience of digital content & social media, including scheduling programmes such as Hootsuite
  • Copywriting skills
  • Solid understanding of KPIs and deriving insights for wider business reporting and actions
  • Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
  • Strong written and verbal communication skills
  • Excellent attention to detail
  • Highly organised, with good time management skills
  • Self-motivated
  • Adaptable, with a willingness to learn
  • Strong analytical and problem-solving capabilities
  • Computer literate – Excel, Word, Mac & Windows OS
  • Experience working both independently and in a team oriented, collaborative environment
  • Passion for community and culture, and a commitment to Exchange objectives

Desirable: 

  • Experience with a camera, or a willingness to learn
  • Ability to execute, monitor and analyse campaigns
  • Experience with Photoshop, Squarespace and Mailchimp
  • Volunteer management experience
  • Experience with design packages
  • Understanding of GDPR requirements and processes

Equal opportunities

The Exchange Erith Ltd (The Exchange) is committed to promoting equality and diversity and promoting a culture that actively values difference and recognises that people from different backgrounds and experiences can bring valuable insights to the workplace and enhance the way we work. The Exchange aims to be an inclusive organisation, where diversity is valued, respected and built upon, with ability to recruit and retain a diverse workforce that reflects the communities it serves.

Staff benefits

  • Auto-enrolment onto The Exchange’s Pension scheme
  • Discounted staff menu in The Bookstore
  • 5.6 weeks paid holiday (pro rata)
  • Annal allowance for training
     

Visit our website to download the application pack: https://www.theexchangeerith.com/current-vacancies

Please send a CV and cover letter to Co-Director Sarah Batten by Monday 29 August:
[email protected] 

Please note, that we will not accept applications without a cover letter. The cover letter must let us know why you are interested in this position, and why your experience is relevant to the role.

If you would like to discuss your application in advance, please get in touch via the email above and we can arrange a conversation.

Job Description

Apply

Marketing Direct