How to Identify Your Ideal Customer : The fact is about 20% of all your customers will generate 80% of your revenue. That’s because the other 80% don’t exactly match your ideal customer.
There is a way to increase your revenue exponentially, and that is by focusing heavily on your ideal customers so that you can attract more ideal customers and fewer non-ideal customers.
1. What Benefits Does Your Product or Service Offer?
List all the benefits your product or service has. When you think like your customer, you will always think “what’s in it for me?” Your customers want to know why they should use the product.
2. Identify Pain Points You Can Solve
What types of problems does your product or service solve? Does it free up time? Does it end the boredom?
3. Determine Who Needs This Troubleshooting
Once you’ve compiled a list of the benefits your product offers and the pain points your product solves, you need to figure out who needs those benefits and owns those pain points.
4. Determine the Characteristics of Your Potential Customers
Once you have a list of people who might benefit from your product or service, you can create a list of demographics and other factors that people in the group share.
5. Define Your Customer Behavior
Find a way to research the list of people you created above so you can get a better picture of the types of behavior your target audience is displaying.
6. What Career Does Your Ideal Customer Have?
Can you determine what type of career your ideal client has from the information you gathered above?
7. What Price Can They Get?
Once you know what type of career your ideal client has, you can also determine a reasonable price point for your product or service based on their ability to pay and the value of your offer.
8. Test Your Assumptions
Once you have a fair idea of who your ideal client is, you can test your assumptions by identifying some influencers in your audience and asking them to try your product or service.
Take the answers you get from the information above and test and improve your offer so that you can actually please your ideal customer.
Using the information learned from all of the above actions, you can truly focus your marketing efforts toward your ideal client. In addition, you can use the information to retain the right customers to take advantage of repeat customers and high levels of customer satisfaction.
A sales funnel is a series of steps designed to guide and inform potential customers about your product or service. An effective sales funnel can automatically position your business and consistently convert leads into customers if you structure it the right way.